SCHEDULE

Peak Content Summit '20 will be held in downtown Asheville, NC, on March 11-13, 2020. Our opening reception will kick off at 6pm on Wednesday, March 11, with bevvies and snacks, along with some interesting but casual talks to get everyone warmed up! Plan on arriving in Asheville by 4:30pm EDT so you can settle in and head over to the reception. Or get in early for some of the pre-conference activities lined up!

Day One - March 11

12:45p-2p (Optional) Industry Nine Factory Tour
Stick around after the ride, or just show up at noon, for a quick tour to see how they machine hubs and spokes, anodize parts, and build complete road and mountain bike wheels...all in house! Sign up for the tour here.
2p - 4pm (Optional) Social road bike ride
Wanna get your wiggles out before the conference starts? Our friends at Industry Nine, who make amazing hubs, wheels and other cycling components, will take you out on a social group road bike ride. Sign up for the ride here.
6-8pm CHECK IN & Meet 'n' Greet Happy Hour
Check in and be ready to rock 'n' roll the next morning, grab a drink and meet the team, speakers and fellow attendees for a casual chat before the conference starts Thursday morning. Location TBA, but it will be easy walking distance from host hotel. Make sure to check your Attendee Email Updates for location details!!!

Day Two - March 12

8-8:45a LATE CHECK-IN
At Capital Club, venue doors open at 8am. Please arrive earlier than later if you missed our Wednesday night social check-in party.
9am OPENING KEYNOTE - Tyler Benedict
The state of content marketing, why do it, and some things you might not know about content marketing's real value. This thought provoking keynote will challenge your ideas of what content marketing is, setting the stage for true learning and growth over the next two days.
10am HOW TO GENERATE UNLIMITED CONTENT IDEAS - Melanie Deziel
Don't know where to start? Still figuring out if content marketing is for you? Not sure if you have what it takes? That's why Melanie Deziel is kicking things off for us. Her talk will teach you how to organize your content brainstorms, get your creative juices flowing, and help you feel prepared to generate a seemingly endless number of unique content ideas for your brand. You'll leave this session with a plan of action, giving you a strong foundation upon which everything else you'll learn here can be built.
11am HOW TO TURN YOUR BRAND INTO A HOUSEHOLD NAME - Benton Crane
Benton will outline the marketing road-map you need to transform your small brand that nobody knows or cares about into a big-time brand that people know, love and trust. You'll learn the right marketing messages to focus on at each stage of your business in order to get you to the next level. Using examples from their Squatty Potty, PooPouri and other award-winning campaigns, he'll also give us tips on adding the right kinds of humor to make our content marketing wildly shareable and successful.
12pm LUNCH BREAK
Lunch served on site.
1pm MAXIMIZE YOUR CONTENT'S SEO VALUE - Tyler Bishop
Learn what's really important about SEO, how to tailor your content to improve search rankings, and the things that don't matter. Or worse, the things that can hurt your rankings! You'll learn actionable tips and tactics that are all white hat; the difference between keywords, phrases and topics; pro content research methods, and so, soooo much more. Even if SEO isn't your main job, you'll gain an understanding of what's important that will help you produce more effective content in any medium.
2pm LEVERAGING FEATURE-LENGTH CONTENT - Mike Dion
Filmmaker and producter Mike Dion will share how cycling brands like Salsa, Moots and Apidura have used custom movies and long-form projects to both grow awareness and fill their content calendars for months (or even years) off the back of a single major content piece. He'll also show how to measure ROI for something like this, and even how to use it as a potential revenue source by gaining distribution on Netflix, iTunes or Amazon!
10min SNACK & EMAIL BREAK
3pm ALL THIS CONTENT, WHAT DO I DO WITH IT? - TBA
You have all these ideas and amazing content, now what? Send it to your company's blog to die? We'll show you better uses for your content marketing, and how to grow its reach by working with media and influencers, using paid placements, getting your retailers to spread the word & more!
4pm GROUP Q&A PANEL
Your chance to ask today's speakers anything you want!
5-7pm HAPPY HOUR SOCIAL
Onsite networking social immediately following the last session. Drinks & Snacks are on us, hang out and continue the conversation before heading out to the amazing variety of restaurants in downtown Asheville!

Day Three - March 13

9am HOW TO CREATE COMPELLING CONTENT PACKAGES - Tyler Benedict
How Bikerumor created ethical, effective and profitable content marketing packages. Beneficial for publishers who are struggling to come up with a strategy, but also for brands that want to run more effective campaigns in their industry's media outlets.
10am MEASURING CONTENT PERFORMANCE USING GOOGLE ANALYTICS - Andy Crestodina
Once you've put your content out there, how do you measure it? Andy will show you advanced Google Analytics techniques for drilling down to measure where your site visitors come from, what they do once there, and why it matters. This session will leave your head spinning, but don't worry, the entire deck will be available for download afterward so you can test it back at the office.
11am CREATING CONTENT THAT WINS ON ANY PLATFORM - Rob Wiltsey
Understanding story arcs and how to adapt your them for different platforms, mediums and goals. Rob will teach you how to grab people's attention (and keep it) and provide tons more tips for keeping readers and viewers engaged with your content. And how to make sure the message delivers the sales pitch in the process!
12pm LUNCH BREAK
Lunch served on site.
1pm WHAT DOES A GOOD CONTENT CAMPAIGN LOOK LIKE? - GearJunkie
Stephen Regenold has created massive campaigns for major brands. He'll show us how he integrated them through content and other placements on GearJunkie.com, one of the world's top outdoor gear and tech websites. We'll learn about brand and publisher expectations, campaign duration, disclosure requirements, different types of content, how to measure ROI, and more.
2pm HOW TO MAKE YOUR CONTENT MORE DIVERSE & INCLUSIVE - Nzinga C. Blake
Once you've put your content out there, how do you measure it? We'll show you the different metrics you should be checking, what they mean, and how to improve them. This session will focus mostly on video metrics and analytics, but include ideas for other types of content, too.
10min SNACK & EMAIL BREAK
3pm GROUP Q&A PANEL
Your chance to ask today's speakers anything you want!
4:00pm CLOSING CHAT - Tyler Benedict
The takeaways from Peak Content Summit, what to expect after the event and more tips and tactics to keep you thinking on the trip home!

 

Registrations are pouring in, and seats are limited...register now to ensure your seat! Then get on the mailing list below (and follow us on social...buttons on the right!) to keep up to date on new speaker announcements and more pre-show news!

See you all in March!

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